Negotiations and Exclusivity Contracts for Advertising
نویسندگان
چکیده
منابع مشابه
Optimal Allocation of Exclusivity Contracts
We study optimal allocation and pricing on a network of competing buyers. Buyers have private information about the value of an item being sold (such as franchise contract, good, service). Furthermore, buyers place a premium on obtaining the item exclusively, i.e., if no competitors obtain the item at the same time. We show that the seller limited to offering posted price contracts should infla...
متن کاملNet Neutrality, Exclusivity Contracts, and Internet Fragmentation
Net neutrality is believed to prevent Internet fragmentation. We examine the relationship between net neutrality regulation and Internet fragmentation in a game-theoretic model that considers the interplay between termination fees, exclusivity and competition between two Internet Service Providers (ISPs) and between two Content Providers (CPs). An exclusivity arrangement between an ISP and a CP...
متن کاملDecision Support for Negotiations of Flexibility Contracts
Supply contracts are a medium for coordinating materials and information flows in supply chains aiming at reducing uncertainties, order variances, delivery lead times, and inventory risks with increased fill rates. Practitioners were always up-front involved in designing and negotiating clauses of so called quantity flexibility contracts. Meanwhile researchers have proved the advantage of such ...
متن کاملPosted Prices Exchange for Display Advertising Contracts
We propose a new market design for display advertising contracts, based on posted prices. Our model and algorithmic framework address several major challenges: (i) the space of possible impression types is exponential in the number of attributes, which is typically large, therefore a complete price space cannot be maintained; (ii) advertisers are usually unable or reluctant to provide extensive...
متن کاملRepayment versus Investment Conditions and Exclusivity in Lending Contracts
Repayment versus Investment Conditions and Exclusivity in Lending Contracts Lenders condition future loans on some index of past performance. Typically, banks condition future loans on repayments of earlier obligations whilst international organizations (official lenders) condition future loans on the implementation of some policy action (‘investment’). We build an agency model that accounts fo...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Marketing Science
سال: 2003
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.22.2.222.16036